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Theale, UK – January 14, 2022 – Mattel, Inc. (NASDAQ: MAT) and Milestone, a leading global racing game developer, announce today the Hot Wheels Unleashed™ Design Battle, an exclusive contest for the global community of the fast-paced arcade racing game of the same name which sold over one million copies worldwide.
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For over five decades, Hot Wheels has pushed the limits of automotive performance and design – celebrating the designers & builders whose relentless passion, unlimited vision and endless hours of elbow grease fuel the creation of that perfect, beloved car. Today, Hot Wheels honours this same garage spirit, now in digital form, through the launch of the “Design Battle” contest. The contest runs between January 14, 2022 and February 14, 2022. Participants will design a livery for the Hot Wheels® Rodger Dodger™ die-cast model using the in-game Livery Editor. The winning Rodger Dodger will be transformed into a real Hot Wheels toy (scale 1:64) available for purchase globally in December 2022.
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Watch the trailer…
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Ted Wu – Vice President and Global Head of Vehicle Design, Mattel
Bryan Benedict – Director of Product Design, Mattel
Dmitriy Shakhmatov – Manager of Product Design, Mattel
Jerry Thienprasiddhi – Principal Graphic Designer, Mattel
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Rules and FAQ here: https://hotwheelsunleashed.com/en/hot-wheels-unleashed-design-battle-terms-and-conditions
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To inspire the community’s creativity, international artists Van Orton Designand Oskunk designed their own unique Rodger Dodger vehicles in the game.
Van Orton Design, a special twin-duo from Italy, reimagine pop culture brands and icons in a unique, colourful and geometric way. Their art is famous all over the world thanks to amazing collaborations and prestigious exhibitions.
Oskunk is a French pop artist who has a distinctive style. His creations are well known by the gaming and pop culture community and his technique is full of creativity and uniqueness.
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The Hot Wheels Unleashed™ Design Battle is available starting from today on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One X, Xbox One and Steam.
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As the #1 selling toy in the world*, Hot Wheels is the global leader in car culture. For the last fifty plus years, Hot Wheels has proven its influence on the automotive community with legendary design and epic performance. Today, Hot Wheels has become a worldwide powerhouse franchise, with live and virtual events on almost every continent, highly sought-after consumer products and top-tier collaborations, a #1-rated content channel on YouTube, and more. While 16.5 Hot Wheels are sold every second and over 8 billion cars have been sold to date, the brand continues to expand its presence in digital gaming, with success across mobile, console and PC platforms.
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For more information, visit hotwheelsunleashed.com. Drivers can also join the #HotWheelsUnleashed conversation online at Facebook, Instagram, YouTubeand Twitter.
For more information about Koch Media, please visit Kochmedia.com and follow Koch Media on Twitter, Instagram, YouTube and Twitch.
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Source: The NPD Group/Retail tracking Service, U.S. Dollar sales, January-December 2020
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About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogues of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or licence in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
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About Milestone
Founded in Milan in 1996, Milestone S.r.l. is one of the leading and longest established racing game developers in the world. The 200+ people team is responsible for hit series like MotoGP™, MXGP and Monster Energy Supercross – The Official Videogame, as well as RIDE and Gravel, Milestone’s own IPs. For more information, please visit www.milestone.it
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